Hyper-casual narrative games need a huge amount of content – we moved even faster developing high-quality content thanks to the Supersonic team’s suggestions and feedback Abhishek Malpani, Founder and CEO of Funcell Games Features such as dialogue and animation must be carefully and individually designed for each level. It is the variety that players expect when playing this type of game. Unlike other types of hyper-casual games, narrative games need to be carefully crafted. That’s why, when the game was created in partnership with Supersonic, the focus was on adding content to improve APPU (a unique retention-based and time-of-play metric that Supersonic uses to assess potential LTV). Content building in narrative gamesĭuring the testing phase, the developers had a few small levels that players were quick to tackle.

Abhishek Malpani, founder and CEO at Funcell Gamesįuncell Games created a prototype and tested it on the Supersonic platform through Facebook, IronSource and Tik-Tok channels, after which the test showed a high level of marketability and user-level interest. After a little analysis, it turned out that there are no games based on lies, so the team took up this idea. The idea for Perfect Lie belongs to my 10-year-old nephew! The kid is always suggesting new things, and one day he gave us a concept based on a character who is constantly lying to avoid going to school.

Each level is unique, unlike other hyper-casual games, and this gives more scope for creative implementation. The narrative simulation game genre has enormous potential and demand among users at the moment. However, despite the challenges, the developers, in partnership with Supersonic, have managed to bring the game to the top-2 level on Android. Their latest project, Perfect Lie, is a hyper-casual narrative game and requires a lot of resources to create all the content. Funcell Games is one of the leading developers of the hit games 9 Months, Idle Human and Stairway to Haven.

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