“We don’t take ourselves too seriously and have been known to play a prank or two. “Restoring Big Ben’s bell with our bell was the perfect way to introduce ourselves to London in a way only Taco Bell can,” says Marisa Thalberg, global chief brand officer at Taco Bell. The chimes were blasted through parametric speakers in the area surrounding Big Ben on November 19, causing quite the stir among Londoners days before Taco Bell’s first London restaurant opening. To create this new take on the chimes, the brand worked with an audio engineer to compose the chimes out of Taco Bell’s iconic bell. In this same lighthearted vein, Taco Bell brought some humour into Londoners daily commutes, as they passed by Big Ben and heard a new twist on the Westminster Chimes. openings that have received tremendous fanfare, it’s sure to have hundreds of fans lining up for blocks.įans of Taco Bell will remember its infamous 1996 April Fool’s Liberty Bell prank, in which the brand advertised it had bought the Liberty Bell and renamed it the ‘Taco Liberty Bell’, before revealing the story was a hoax and announcing a contribution to the upkeep of the Liberty Bell.

The first London Taco Bell, located in the Hammersmith district, opens November 23, and based on recent U.K. The move marks the world’s leading Mexican-inspired restaurant’s entry into London, one of the brand’s most requested cities for entry.

Taco Bell, along with agency Edelman Deportivo, seized the opportunity to surprise and delight Londoners with a sound of their own: its signature bell digitised to recreate the Westminster chimes.

As the infamous clock is under scaffolding for reconstruction, Big Ben’s popular chimes have also been under wraps. On November 20, the fast-food chain chimed in with a sound that London has been missing for over a year: Big Ben’s bells. London has become a city without a bell due to Big Ben’s refurb, but thanks to Taco Bell, that’s no longer the case.

Download big ben bell sound